Hi, I’m Fady

I am a Digital Creative Designer and Senior Art Director with more than 14 years of experience. In Australia, I’ve worked with Sydney’s top agencies such as Ogilvy Mather Sydney, Fairfax Media and SBS Studio while working on major brand projects such as Qantas, AMEX, Telstra, Optus, Foxtel, Coca Cola, SMH, OneWorld Airline Alliance and many more. In Europe, I’ve worked on projects for German and European top brands such as Groupon, Lloyds-HSBC, Peugeot, IWC, Davidoff, Parship and international clients such as Atlantis, The Palm Hotel in Dubai. I have won awards from Experian for developing responsive email code that we then provided for clients such as Groupon, Peugeot, HSBC and many more. I’ve worked across regions, developed assets for multi-lingual markets creating campaigns for Tourism, Hospitality, FMCG and telecommunications.

I create cross-channel marketing campaigns and sales empowerment tools such as demo environments, websites, apps, banners, social channels setup, email marketing campaigns and more.

I have also won two awards for responsive email marketing design and development for the creation of the “Chameleon Code”.

Download my CV

Global Experience

Proven experience in team leading, project and team management across offices in Europe, US and APAC while holding a management position in Europe, Middle East and Africa.

Cross-Channel Marketing

Competent knowledge of digital marketing strategies as well as Cross-Channel Marketing experience in campaign lifecycle planning, implementation and big data analytics.

Product Marketing

Created many cross-channel marketing demo environments and apps as part of an overall sales enablement strategy and promotional marketing tools.

Responsive email Expert

Responsive Email Marketing and campaigns’ implementation including profound knowledge of email coding and relevant support environments, clients and apps.

Flexible Skill Set

High-level competence in digital marketing, copywriting, advertising strategies, corporate branding and identity.

Adobe/Digital Expert

Adobe Creative Suite, web design, web development (using CMS such as WordPress and Joomla), app design, video and audio editing…